How to Create a Style Guide for Your Brand

Browser-Based RAW Photo Processing
Most online photo editors work with JPG and PNG files, but some now support RAW photo processing. Photopea can open RAW files from most camera manufacturers (Canon, Nikon, Sony, Fujifilm) through its Camera Raw dialog, which provides exposure, white balance, highlights, shadows, clarity, and vibrancy adjustments. The RAW processing in Photopea is not as sophisticated as Adobe Lightroom's, but it handles basic adjustments well enough for web and social media use.
Polarr (polarr.co) is a browser-based photo editor with strong RAW processing capabilities. It supports over 100 RAW formats and provides adjustment tools comparable to Lightroom: tone curve, HSL sliders, color grading, lens correction, and noise reduction. Polarr's AI-powered auto-enhancement analyzes each photo and applies optimal adjustments, which works well as a starting point before manual refinement. Polarr offers a free tier with basic features and a Pro subscription at $7.99 per month for advanced tools and filters.
For photographers who need to process RAW files in the browser, Polarr is the most capable option. For designers who occasionally need to open a RAW file, Photopea's built-in support is sufficient. Neither tool replaces Lightroom or Capture One for professional RAW workflows, but they handle the most common adjustments for web-ready output.
Why Use an Online Photo Editor
Online photo editors run in your browser without requiring software installation. They are convenient for quick edits on any computer, useful when you are working on a device where you cannot install software, and often free. The trade-off is that browser-based tools are generally less powerful than desktop applications like Photoshop or Lightroom. For basic to intermediate editing—cropping, resizing, color correction, filters, and simple compositing—the online tools covered here are sufficient. For advanced work like RAW processing, complex layer masking, or frequency separation, you need a desktop application.
Photopea: The Closest Thing to Photoshop in a Browser
Photopea (photopea.com) replicates the Photoshop interface and feature set with remarkable fidelity. It supports PSD files (Photoshop's native format), layers, layer masks, blending modes, smart objects, adjustment layers, filters, the Pen tool, the Clone Stamp tool, the Healing Brush, text layers with custom fonts, and even Camera RAW processing. The keyboard shortcuts are identical to Photoshop's, which means any Photoshop tutorial works in Photopea without modification.
Photopea's strengths include: PSD compatibility (you can open and save PSD files that Photoshop users can also open), no account required (open the URL and start editing), and a comprehensive tool set that handles most image editing tasks. Its weaknesses include: performance with very large files (over 100MB), no cloud storage (files are saved to your local device), and the interface is dense and intimidating for beginners.
Photopea is free and supported by advertisements. A $5 per month subscription removes ads. For anyone who needs Photoshop-level editing without the $22 per month Photoshop subscription, Photopea is the best free alternative available.

Pixlr X and Pixlr E: Two Editors for Different Skill Levels
Pixlr offers two browser-based editors. Pixlr X is a simplified editor designed for quick adjustments: crop, resize, rotate, brightness, contrast, saturation, and one-click filters. The interface is clean and intuitive, with tools arranged in a single toolbar. Pixlr X is ideal for social media managers who need to make fast edits without learning complex software.
Pixlr E is a more advanced editor with layers, masks, blend modes, and a wider selection of tools. It includes a spot healing tool, a clone stamp, a dodge and burn tool, and text layers with custom fonts. Pixlr E sits between Pixlr X and Photopea in terms of capability—it is more powerful than Pixlr X but less comprehensive than Photopea.
Both Pixlr editors include an AI-powered "Auto Fix" feature that analyzes your photo and applies optimal adjustments for exposure, contrast, and color balance. The AI auto fix works well for casual photos and social media content, though professional photographers will prefer manual adjustments for precise control. Pixlr X is free; Pixlr E requires a Pixlr Pro subscription at $4.90 per month.
Canva Photo Editor: Design-First Image Editing
Canva's photo editor is integrated into its design platform. Upload a photo, and you can apply filters, adjust brightness/contrast/saturation, crop, resize, flip, rotate, and add text overlays, graphics, and frames. The editing tools are basic compared to Photopea or Pixlr E, but they are sufficient for the most common use case: preparing images for social media posts, blog graphics, and marketing materials.
Canva's advantage is the design context. After editing your photo, you can immediately place it in a social media template, add branding elements, and download the finished design. This workflow—edit, design, download in one tool—is more efficient than editing in a photo editor and then importing into a design tool. Canva Pro adds a background remover, background blur, and AI-powered image enhancement tools.

Fotor: Quick Edits With AI Enhancement
Fotor (fotor.com) provides a browser-based photo editor with a focus on AI-powered features. The AI enhancement tool sharpens blurry photos, reduces noise in low-light images, and upscales low-resolution images to higher resolutions. The AI background remover and background replacer are comparable to dedicated tools like Remove.bg. Fotor also includes a batch processing feature that applies the same edits to multiple photos simultaneously.
Fotor's collage maker and graphic design templates complement the photo editor, making it a versatile all-in-one tool for social media content creation. The free tier includes basic editing tools with ads and watermarked downloads. The Pro plan at $8.99 per month removes watermarks, adds AI features, and provides higher resolution exports.
Comparison Summary
For Photoshop-level editing in a browser, use Photopea. It is the most capable free option and the only one that fully supports PSD files with layers and masks. For quick, simple edits with a gentle learning curve, use Pixlr X. For intermediate editing with layers and masks, use Pixlr E. For editing photos within a design workflow (social media posts, blog graphics), use Canva. For AI-powered enhancement and batch processing, use Fotor. Most users benefit from knowing two of these tools: Photopea for serious editing and Canva or Pixlr X for quick social media edits.